New stores from George Davis.

This is George Davis the power behind Next and Per Una visiting the Bath Per Una in Marks and Spencer in 2004
Mr Davis has just announced his new GIV chain; the stores are being promoted as offering affordable luxury and aimed at women over the age of 30.
Stores feature in-store stylists and tailors to help customers get the look they want.
Shoppers will be able to have minor alterations on purchases free of charge as part of the drive to put the customer in charge.
The stores are being promoted as offering affordable luxury but come at a time when the recession has claimed numerous high street scalps.
Some 22 shops are opening this week, stores in London, Bristol, Liverpool, Kingston, Sheffield and Bluewater,